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What is Content Marketing?

Content Marketing PlanContent Marketing is a phrase that you will often read when you are learning about online business.  With billions of websites competing for attention it is important to share information which your audience wants to read.  So content marketing refers to the strategy of giving helpful information to your audience, with the hope that they will read it … and therefore it will be doing some of the hard work of getting your message out to your potential readers.

Standing out from the crowd is harder and more complicated than ever. You can either spend tons of money to get your brand and your products in front of your target audience, or you can create a solid content marketing strategy that you can do absolutely free or for minimal cost!

Of course, the trade-off to not spending money upfront is you’re going to be investing a lot of time instead. If you’re willing to put in the time and spending hours in front of your computer, then this guide is for you!

 Why Content Marketing?

Before I give you the 30-day step-by-step content marketing plan, here are the major benefits to implementing a solid content strategy for your business:

You’ll establish a strong brand identity

Brand identity is important for businesses of all sizes. It doesn’t matter what industry you’re in, if you’re a solopreneur or you work for a multinational corporation. How people perceive your brand is essential to your success.

With content marketing, you can inject your personality into your content and make it unique to your brand. When you establish in people’s minds who you are and what your brand can do for them, it’s easier to persuade them to follow your calls to action.

You’ll build trust with your audience

Let’s face it. Trusting random brands on the Internet is hard. How often do you trust brands? Unless they establish themselves as some sort of authority, chances are you’re not going to be trusting any brand. That’s where content marketing shines.

When you implement your content strategy correctly, people will start to see you as an authority. Sooner or later, you’ll be getting people to trust you.

It’s great for your site’s SEO

Content is the cornerstone of a successful content marketing strategy. People are always on the lookout for excellent content. If they like your content, they’re going to be linking to it, which tells search engines your content is great!

Content is also the ‘bread and butter’ of search engines, meaning, it’s what they serve to their users. The more valuable and helpful your content is, the more search engines are going to love your content and reward you with high rankings on their searchresults pages.

Develop relationships with your audience

You don’t want to create massive amounts of content just to have people view it one time, and then bounce off your site forever. What you want to happen instead is you want people to keep on coming back to your site.

The best way to do this is by capturing your visitors’ email addresses via an opt-in form on your site. If you build a mailing list full of interested people, then you can direct them to visit your site every time you publish some new content!

It will generate highly qualified leads

There are many ways you can generate leads, but content marketing offers one of the best ROIs (return on investment). This is because the people who’ll often find you on search engines are those who’re actually interested in what you have to say.

People who find you on search engines are the ones you want to reach out to. They could benefit the most from your products or your services. The more specific and helpful your content is, the more qualified your leads are.

A good content marketing strategy will help you organize your content and make sure everything works together. It’s so easy to get lost in the grand scheme of things. But with a good content plan in place, you can steer your brand towards achieving your ultimate goal, whatever it may be.

This is the first of a series of posts

Over the next month I will share my content marketing plan with you to help you jumpstart your content marketing activities. Now, it’s important to note that not all businesses are created equal, so do feel free to adjust your daily tasks as you see fit.

I am working through the same plan over the same time period, so will share the good, the bad and the ugly that I experience along this journey and I hope you will let me know how it is going for you.

Click here for Day 1 of our 30 Day Content Marketing Plan: Content Marketing GoalsContent Marketing Series

Jenni Proctor

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