Engaging Your Audience in Job Search – The Cover Letter (Part II of II)

As previously mentioned, once a return communication is established, you can take control and move forward, reiterating your keen interest in the firm, and the position for which you are applying.

The return communication may well take place before your resume has even been completely reviewed. This fact emphasizes the import of a well-crafted cover letter, and therefore, your potential engagement with the firm you desire.

Do not feel that it is inappropriate to repeat yourself in terms of your qualifications, interest, and the unique skill sets you bring to the table, as all of these factors emphasize that you are indeed an ‘excellent fit’ for the firm culture, and the position under consideration.

Also, keep in mind that the return communication could be via email or phone. If the communication were via email, it would suggest that you respond as advised above.

However, if this return communication is via a phone call, you can immediately appreciate that your cover letter prompted this action, in which case, you have done an excellent job, having gained the respect, and a better chance of working with the particular firm.

Conduct your telephone interview as you would if it were an in-person meeting, and treat it accordingly. You may be introduced to a video-interview, so your body language is very important, just as it would be in a face- to- face meeting, so keep this in mind during the course of your conversation.

Your facial expression and body language speak volumes, whether you are aware of them or not. This is why it is a good idea to practice interviewing with a colleague, or another business professional. If that is not possible, practice with a mirror, and repeat until you feel confident, and naturally comfortable.

Your cover letter is an introduction to both your professional background and personality profile. Make sure it is always an intriguing read!

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Jenni Proctor

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