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Resumes – Content That Grabs Attention and Builds Interest

Your resume has two main purposes:

1. To represent you and your career in a way that keeps you in the running for a job opportunity when you aren’t there in person. Therefore, it’s important that it gets enough attention that it actually gets read.

2. To build enough interest in the mind of the Hiring Manager that he or she invites you for a job interview. Your resume needs to position you as the uniquely qualified job candidate that can be a hero in their job.

Here’s how you grab attention with a first-rate Career Story. Tell a brief, interesting story that links you directly to the Hiring Manager’s needs.

Use descriptive words that show energy, action, and tell a winning story of a successful person. (Describe yourself as the hero!)

Include skills and experiences that match what the job requirements and qualifications.

In other words, present your career in a way that grabs the Hiring Manager’s attention. If you don’t, you’ve lost them for good.

For example, turn this Career Summary…

Comptroller experienced in business strategy, problem solving, process improvements, relationship building, and employee satisfaction. Have worked on strategic business and marketing plans, budgets, and analysis. Built finance processes and provided financial reporting. Developed employees.

Into this!

Dynamic and energetic Finance Executive with proven track record in business strategy, problem solving, process improvements, relationship building, and employee satisfaction. Expert skills in strategic business and marketing plans, budgets, and analysis, Reputation for building effective processes, providing reliable, relevant, and timely financial reporting, and for development of high potential talent.

Which one grabs and holds your attention better?

How do you keep them wanting more? Follow-up with the kind of information that will encourage a Hiring Manager to want to get to know more about you.

Tell the story of your career success through your accomplishments and results. Use action words, be descriptive, and include quantitative results whenever you can.

Be persuasive. Tell the story of how you can benefit them based on what you’ve done for previous employers.

Keep this simple, on point, and you’ll be more assured of success. Build their interest to trigger emotions that will get you an interview and put you in the job you want.

Examples…

1. Redesigned profit and loss processes to include greater expense detail and analysis which resulted in an annual administrative expense reduction of 7%.

2. Developed and implemented one on one customer marketing techniques that increased sales from $6 million annually to over $15 million annually in two years.

3. Designed employee recognition and rewards program that reduced 90 day employee turnover by 20% in first year of operation.

4. Introduced new advice column in daily online edition that increased readership by 12% in one year.

5. Created file storage process that improved document retrieval speed from one day to 30 minutes.

You only have a few seconds to grab attention and build interest in your resume. Pique their curiosity. Whet their appetite to learn more about you. Tell your story with interest and action. Describe your successes vividly. Compel them to invite you for an interview.

Eleanor Hill, a Managing Partner of Andrew-Hill LLC, has a rich experience and proven business track record as a Human Resources officer in Fortune 300 and Fortune Global 500 firms for more than 25 years of her career. She has accomplished impressive results in Human Resource Systems, Outplacement Consulting, Executive Recruiting, Training and Development, and Operations Management.

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Bill