Any job seeker needs to be able to articulate the value they bring to an organisation, but if you are over 50 and looking for a job this is even more critical. This video explores the areas in which you can demonstrate your value to them. Can you save them time or money? Can you improve their efficiency? What is it that makes you unique which will provide an advantage to the organisation if they employ you? What have you done in previous employment that demonstrates your value?
Have a look at "New Jobs For Older Workers" available on Amazon for further ideas about how you can improve your chances of getting the job you want.