Imagine running a retirement lifestyle business from the comfort of your home.
Your business ideas, your creativity, your rules, your own business. Your work can fit around other things that matter to you, without sacrificing your dedication to the business or your professionalism. You wouldn’t need to commute or waste time on unnecessary meetings. And you wouldn’t have to miss out on quality time with loved ones or .
As we get older we want more time to pursue our interests. This could mean traveling, studying, or just having more time for friends and family. Increasingly, fewer of us can depend on a retirement pot to see us through.
How do you generate an income for yourself and still have time to follow your dreams when you’re nearing the traditional retirement age?
The answer might be to start a retirement lifestyle business.
You’re probably thinking that sounds very entrepreneurial – surely this sort of thing is reserved for upstart 20 and 30-year-olds. Actually, figures show that there are growing numbers of 50+ that are getting on board the enterprise train. According to a Gallup poll, people older than 50 are among the fastest growing groups of entrepreneurs in the U.S.
Welcome to the age of the ‘olderpreneur’. Thanks to years of business knowledge and life experience, the boomer generation is perfectly prepared to start their own online lifestyle business.
What exactly is a retirement lifestyle business?
One thing it’s definitely not is a just a hobby, and you don’t need to be a hipster living in a Fitzroy. A lifestyle business can be anything from running a consultancy firm, providing business or life coaching, selling a niche product, or teaching a new skill.
If your interest is sparked, here are a few useful things to consider.
A lifestyle business is usually funded by the owner and isn’t designed to create lots of growth and revenue. If you want to make millions quickly and build a large corporation with multiple teams; this is not the business model for you.
The true appeal of the lifestyle business for boomers is that it’s straightforward, less physically taxing and simple to manage if you plan it correctly.
You may be thinking this sounds ideal but I’ve got no experience running a business. That’s ok. The prospect of setting up your own business can be really daunting.
Here are five tips to help you start planning your retirement lifestyle business.
1. Identify your priorities at the beginning
Identify your business idea and believe in it. Don’t keep it to yourself. Share it with your family and get them onboard. Start working on your idea early around your current life. For example, if you are still working in a routine job, do it in the evenings or weekends.
2. Do your homework
Research other similar businesses ideas and go look at their websites. See how they are set up and run. Get inspired by reading about your subject and listen to podcasts to get more ideas.
3. Build an audience
Without an audience, you essentially don’t have a business. Spend time creating an audience profile. Get to know them and understand what they are interested in, what challenges and issues they face, what their aspirations are. Don’t forget to continually revisit and update the profile. Make it a part of your routine so you won’t forget
4. Design your business to help you live the way you want
You will need a clear and accessible website that outlines all the key information: who you are, what you do, and how you can help. Create a social media presence. Think about creating offers and charging for these. After all, the point of the business is to make an income. Don’t be shy to sell.
5. Choose your help carefully!
One of the biggest stumbling blocks that boomer entrepreneurs experience is having the confidence to do it. Everyone tells you the best way to overcome this is to find a mentor or a coach.
But choose carefully!
You need someone who will help you refine your ideas and support you to develop your basic business model.
My personal warning: You DO NOT need someone who tries to fit you into their mould.
You know the sort I mean: “I have a coaching program therefore I will help you become the best coach.” “I have a blogging program therefore I will help you become a prolific blogger”. “I have an affiliate marketing program therefore I will help you become a successful affiliate marketer.” That can all come later if needed.
Right now you need someone who will help you make your major decisions about the type of business you want. You need to find out what types of business models are available to you. You need to consider what interests you enough to stick with it, what suits your skills and experience, and what the income potential is of those ideas.
It’s very like choosing a new career, which is exactly what you are doing! By choosing the best business model for you, many dollars and many years of frustration can be saved. I tell you this from my own hard-won experience. 🙁
Make the big decision first…then you can consider what help you need.
Retirement may have once meant working in the same job all your life, to be gifted at the end with a gold watch and a generous pension pot. But this picture no longer exists for the majority of us.
So, if there is something you want to do, start thinking about it before you retire from your current career. Work out what you want to do with the rest of your life, and start planning your retirement lifestyle business now.