It’s not easy to come up with ways to remain relevant as an executive who is in between jobs. Continuing to work on and update your brand is incredibly important, even more so when you’re between jobs.
While it’s not exactly easy to build and nurture your brand, it’s easy as pie to ruin it. With just a few misguided errors, the brand you’ve worked so hard to build could easily crumble, that is, unless you remember to do the following…
Always Plan Your Next Move
Instead of jumping on an exciting venture – with your name attached – that sounds too good to be true, take time to look over the situation, make sure it’s right for you and determine whether it should be your next move. Regardless of how long you’ve been an executive, if you’re trying to grow a brand, you’ve got to be extremely careful about where (and how) your name appears.
Showcase Your Resume
Your resume may come in the form of a CV, resume profile or LinkedIn page. However, you want to show it off to the world, make sure that you do so to allow people to see what it is that makes you such a great voice in your industry.
Don’t Be Afraid to Be Yourself
Sometimes, as people begin to build their executive brand – especially on the Internet – they tend to fold under the pressure of others who have opinions of how they should think. Don’t think in this way, or you won’t stand a chance. If you appear indecisive or wishy-washy, employers in particular won’t see you as a steady force and someone who will be able to made solid, unfaltering decisions when the time comes.
Remember to Bring in Reinforcements When Necessary
Sometimes building your brand requires that you enlist others to help you get your name out there. You might be on friendly terms with a local reporter. Getting an article written about you can have a tremendous impact on your brand, and calling on your friend for help might be essential. Or if you have a friend who is a board member for a local charity, you may be able to organize an event where you will be the keynote speaker. Getting your name in front of others isn’t always easy, but it’s simpler when bringing in reinforcements.
Share What You Know
Probably one of the greatest gifts you can give yourself and others when building your brand is to offer advice to others. A good place to get this done is through a blog. You don’t have to pay a thing to get one started and can draw an audience that will come for your advice as often as you give it – a great way to show credibility.
There’s nothing greater than being able to build your brand to help you in your job search. You’ll also learn about yourself, and this might be one of the biggest benefits to building your brand; with the right approach, your next job will be right around the corner.
ByÂ Heather Eagar .Â Are you an Executive in need of a job? Be sure your resume is the best it can be. Choose a company that specializes in executive resume writing and that is best for you and your situation.